WHAT YOU MUST DO TO BECOME A MARKET LEADER

It's no longer news the dynamic and stiff competitive nature of the business environment obtainable in today's world. A lot of businesses are struggling to stay afloat, while a lot more have been pushed into debt management instead of portfolio management. however, it comes as a relief that yet a lot of other businesses are doing extremely well, standing on the shoulders of other less innovative businesses and crushing their innovative competitors.
Studies has shown that being innovative alone isn't enough
anymore to completely stay far above debt level in business, which has made few SMART business pundits to search for the missing link in their businesses and wisely added it along side innovation. The result is a total business turn-around. What then is the MISSING-LINK?.
CHANGE THE GAME. Yes, the missing link is the ability to CHANGE THE GAME. One of the reasons or should I say the chief reason why most innovative firms are still struggling to retain some market shares is simply attributed to their inability to CHANGE THE GAME. Some professionals call it CREATIVE-INNOVATION. Relying on your innovative abilities alone will no longer take you there, if you fail to step up to being a game changer alone. For instance, in Africa, where the issue of Energy supply is still a problem, some business minded companies stormed the continent with a 'RECHARGEABLE LANTERN'. The product sold well in the market until another innovative company came up with the idea of introducing an innovated version of the product in the form of a SOLAR POWERED RECHARGEABLE LANTERN. This idea was a huge success from the rate the product dominated the continent, since there is an energy supply challenge, the people doesn't have to bother about waiting for another power to charge their lanterns, all they need do is to display it to the sun.
Surprisingly, this innovated product became obsolete when another innovative company with A GAME CHANGER MINDSET showed up with a creatively innovated version of the product that has USB PORT for charging phones, MEMORY CARD SLOT for playing musics and FM RADIO for local news and others. Waooh, what a bomb that was?...This new product completely took over the market. That is just the missing link in the business world today. Do not just count on your innovative abilities, because a lot of people are doing it more colorful than you, but if you wish to overtake them, become A GAME CHANGER.